Bryan Foux
Art Direction / Creative Direction / Design / Design Direction / Copywriting
Current Position: Director of Design – TracyLocke Design Collective
I am an avid reader, decent writer, woodworker, outdoorsman, constant contemplator, dog person, loving husband and soon to be father!
I spent the first 5 years of my career as an Art Director, where I cut my teeth shooting private jets and working on campaigns alongside my writing partners and CD for Bombardier Flexjet. At the time our group was also responsible for the creation of new products for Pepsi and Brown-Forman. We successfully created beverages such as, Mountain Dew's Whiteout, Livewire, Code Red and Pitch Black. I went on to work on 360º brand campaigns for the Texas Lottery and Susan G. Komen for the Cure, among others. I was promoted to Creative Director where I remained for 7 years. The first two years as a floating CD and then was named Creative Director on the Nokia Account, after the work we did helped win the pitch. When we brought in the account, it was a below-the-line client. We built a team and worked day-to-day on building trust and lifting the level of the work. No matter the request. Eventually they started to prefer our thinking, our copy, our strategy and our design. The agency pitched for the entire brand and all the ATL work and we won! Now granted, the agency had an even bigger monetary win at the same time, so they decided to go with the latter, but regardless it was an impressive achievement for the entire team and we were very proud of our level of passion and determination. When the Nokia account left the building. I partnered with a 360º CD/copywriter and we worked as a team on every piece of business and pitch the ECD handed to us.
Following this stint of floating I was named Creative Director for Goody Goody Liquors. A homegrown business who we went on to completely rebrand. From the identity, to the in-store elements, to 360º hyper local brand campaign, we went on to build a new fan base, as well as bring back the folks who had drifted off to the competition. We brought the personality of the owners and employees to life in OOH, print and social feeds that celebrated and toasted to the town, the brand, the neighborhood, the consumers and whatever else we wanted to 'raise a glass to'!
My new ECD then put me in charge of a 16 person design team that was developing conceptual bottle designs for a Puerto Rican Rum pitch. The agency won the pitch and I was named Director of Design. I then starting looking for a team. Talking to people, seeing who was interested, assailing the worries of the designers not being able concept, etc. for I consider everything we do in the creative business conceptual. There must be an idea behind everything for it to grow and prosper otherwise it remains hollow and has less of an emotional impact on the viewer. And the connections we make with consumers are emotional connections.
The TracyLocke Design Collective was born with myself as Director and two very talented creatives. The agency didn't have the budget to build a workspace, and my feeling was that we needed one to create this new culture within the agency. So we built it ourselves. We built rolling wooden slat walls, we built our own desks with unique designs cut from reclaimed wood, we built a treehouse and we got to work. We are now a very successful 3 year old design team that is 4 strong and we do all of the design work for most of the offices of the 102 year old TracyLocke. Recently we started doing straight illustration work and have brought in additional revenue to the agency. We've built kind of a family. There is mutual respect and collaboration throughout the group that is key to taking everything we do to the next level. We have very high standards and love every minute of it.
Clients
- Pizza Hut, Tabasco, 7-Eleven, Del Monte
- Heineken, Anheuser-Busch, Goody Goody Liquors, Brown-Foreman.
- Samsung, Nokia, T-Mobile, Ingersoll Rand, Bombardier Flexjet, Harley's Clothing for Men
- 24 Hour Fitness, Direct Energy, DCVB (Visit Dallas)
- The Patriot Cup, Susan G. Komen for the Cure, Cattle Baron's Ball, Arlington Hall & Lee Park
- Texas Lottery, Harrah's Casinos