Energize the shopper -
We not only keep your toys and gadgets running on a full set of power, but we will also make sure the “Holiday Magic Maker” is fully energized to complete her holiday tasks.
As a stunt and sharable campaign element, we will partner with a Coffee company to create a line of Energizer Double-Shot Espresso drinks. Since our shopper most likely has a cup of coffee in hand while shopping, we will offer incentive to carry our brand with you. Advertising our batteries, fueling our consumer and leaving them with a wink and chuckle.
Energize the aisles -
Create end-caps and displays that bring the warm holiday feeling in-store. Cross promote with the battery powered toys from the retailer to help give the shopper ideas and as a reminder to get batteries for these devices. There will also be a fridge centered in the display with our LTO Energizer Double-Shot Coffee drinks. To complete the holiday feel we have a faux or Amish fireplace crackling amongst the brick facade.
Energize the town -
Everywhere in your community where holiday decorations show up, Energizer will participate. We can not only help elevate the decorations, but can also throw in the oversized Energizer batteries that power the decorations.
Promotional and Guinness World Record communication to be added.
Energize the square -
What else could power the holiday celebration in Times Square but a battery that made the Guinness Book of World Records. We will show up powering specific holiday destinations.
