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creative director / designer / conceptor
creative director / designer / conceptor
We were asked to develop the logo, packaging, print and POP for the launch and branding of Detroit-Style Pizzas from Pizza Hut. An LTO pizza inspired by a Detroit original.
From the motor city inspired/pin stripe laden logo lockup, to the diagrammed packaging that hints to the viewer: “…go for the corners” (Something only a Detroit-style aficionado would know) to the appetizing pizza shot breaking the borders of the window cling and getting straight to the business at hand. The creative stays true to a Detroit no-nonsense attitude.
The launch was an overwhelming success and Pizza Hut ran out of product. It hasn’t been gone long, but due to demand, it’s already back.