Pizza Hut's New Look

When Pizza Hut decided to revert back to their classic logo, the creative team was thrilled. For many of us, the retro logo is associated with Pizza Hut from our youth. That warm, inviting atmosphere thick with the aroma of pizza. Decked out with brick walls, wooden tables, checkerboard tablecloths and lit by the iconic Tiffany lamp. The signature red cups and little dark arcade room completed the memorable environment. Now all the team had to do was translate that feeling and energy into every touchpoint possible.

We hit the ground running and developed a new look and feel that embodied the strategy of “Newstalgia”. The new brand photography lived within this inviting, mouth-watering atmosphere complimented with custom PH logo-lockups and graphics inspired by vintage Pizza Hut packaging.